What if you already have a website color palette in mind that you know you want to use? Well, sure, that’s a great start but it’s important to consider what you want your website color scheme to say before rushing into anything… Considering color psychology for website color schemes The best way to do this is to look at existing websites and to research competitors, so we’ve done the leg work for you and compiled a list of 11 website color schemes that work perfectly for each brand.īut, hang on a minute. A master of color, he devoted his practice to understanding color and how it affects the onlooker’s mood and adapts into different contexts. A huge part of his research involved looking at the various ways colors interact with each other. Take, for example, his painting below: the combination of dark green and orange feels jarring to look at, whereas in pairing the green with a grey, Albers creates balance with much calmer, contemporary mood for the audience. Interaction of color by Josef Albers via Phillipsįindings like his can be used to inform design choices they’ll help you to choose web design colors to suit your services and accentuate your brand identity for communicating it to consumers.

This conversation constitutes an introduction into color psychology, meaning the study of colors and how they affect us on a cerebral level.

As Mark Rothko exhibited with his namesake Color Field paintings, certain colors demand certain reactions. For example, if we were to design a website for a sustainability charity then we might use shades of green and blue because they invoke feelings of trust, nature and health.Īdopting the perfect color palette for your website establishes a positive perception and consumer trust So, when we’re considering website color schemes, it’s important to recognise how different tones and hues affect our mood. Not only can you use certain color schemes to influence people’s mood but you can also use it to control how they perceive your website.

Exactly why has Facebook always stuck to its blue color scheme? Is it really because Mark Zuckerberg is red-green color blind, meaning blue appears extraordinarily vivid for him? Well, yes, but also because blue is the most universally-loved color.

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